10 Things to Consider When Designing a Website

A good website is a website that your audience wants to stay on. Viewing your page is an investment of their time, so it is critical for you to follow these steps in order to keep them engaged.

1. Decide on a memorable domain

A great domain name is a valuable marketing and search tool that should successfully lead customers to your website. Be sure to take your time when creating and registering a domain name. Use careful planning and research as this is your most important decision when deciding to make your way into the online market.

A strong domain name adds professional credibility to your business and distinguishes you from the millions of other get-rich-quick themed websites. They also imply stronger visibility for your brand. When you operate a department store, you want a beautiful storefront window, and a proper domain name is similar. Additionally, a catchy domain makes it easier to climb search engine rankings. When your domain name is recognized with quality content, Google will notice your page much better.

2. Plan a clean design

A page that responds well and is visually pleasing makes it easier for others to want to do business with you.

It is important for you to focus on simpler designs because they are timeless. A simple design involves basic typography and a clean layout. It is not uncommon for websites to become outdated quickly and there will be more maintenance involved with constantly changing the format of the site. A good website to follow is “” because they have not changed their layout since 2015.

Example of a in 2015

An example of's modern website

3. Choose the right colors in your website

Choosing the right color for your website is critical because they are a powerful way of getting a reaction from your targeted audience. Colors are effective in stirring your visitor’s emotions or help in supporting a call-to-action on your webpage. Color is used in processing and storing image information more efficiently than colorless images. As judgement is subconsciously based on color schemes, ensure that your palette follows your brand philosophy.

To help decide on a color pattern, you should pick a color harmony. Three types of harmonies include: analogous, complementary, and monochromatic colors.

Also, you should realize the meaning of the colors that you pick. For example: red means intensity, orange signifies enthusiasm, yellow brings in optimism, green means relaxed, blue implies trust, purple shows glamor and spirituality, pink signifies playful romance, black is serious and using grey tones show wisdom and an appreciation for modern design.

*Insert Meaning of Colors*

4. Make sure that your site is easy to navigate

Your website needs easy navigation because it makes the overall user experience easier. Visiting a website with disorganized navigation is like trying to find your way somewhere with bad directions. You may find it easy to get lost along the way. Additionally, there is no point in having a good-looking website when your users are unable to use it properly. Navigation is understood as the ways people move through your website, like planning a clean design, navigation should also be simple. Allow your users to get the information that they need as soon as possible, and they will be coming back.

Examples of easy website navigation is having a system on the top left of the page. Be sure to include tabs such as: about us, contact us, site map and other necessary information. Make sure that your links are descriptive and contain default colors. Good web navigation should flow well with your audience’s user experience. This means that it should be easy for them to click from one part of the website to the homepage.

5. Faster Loading Speeds

One of Google’s most identifying factors is their search engine’s loading speed. A faster website streamlines browsing process for a better user experience when viewing your website. Slow loading times show higher bonce rates on websites. This is because slow sites cause people to become impatient and refuse to wait for the page to load entirely. Overall, this destroys user experience and loses further incentive to stick around on the website.

It is easy to optimize your website for better speeds. Simple improvements such as cutting down the number of ads, widgets, and plugins are an effective method. Also, if you use high resolution images, it is suggested to use high-quality compressed versions of them.

6. Make Your Website Mobile Responsive A responsive website changes its layout to offer an experience that is based on the device being used. Mobile responsive websites contain elements such as: readable text that do not require zoom, adequate space for tap targets and no horizontal scrolling. As smartphones and tablets are responsible for 56.74% of global internet usage, it is especially important to have an adaptable website.

7. Ensure that the code is SEO friendly In the digital age, SEO is essential in generating conversions while running an online business. You should be aware of your source code because this is what web browsers “read” to discover how to display content on a webpage. Google and other search engines read your source code to list your page. Ways to make your website SEO friendly include fixing tags, applying a meta-description, adding anchor texts, and using internal and No-follow links.

8. Use Professional and Interesting Typography

Typography plays a role in improving overall usability of web projects. Even if you consider yourself an expert web designer, it is crucial to notice elements of good typography.

More than 90 percent of information on the web is in the form of written language. With the rise of visible text, this increases the need for more efficient styling. Typography defines the speed and comfort in which text is read by your users. When creating type, you may consider its, style, rhythm, mood, and legibility. Legibility depends on font type, spacing, size, orientation, and kerning. Text is also affected by margins, word choice, line length and image placement. All this ties in and impacts the way users will notice your text.

Here are Tips for Good Typography on your Website

· Minimize the different types of fonts that you will use having more than three different fonts makes a website look confusing and unprofessional.

· Ensure that you use proper text and size: It is suggested that Arial Trebuchet and Georgia are at 10pts+. Times New Roman should be at 12pts+ while Comic Sans and Impact fonts must be avoided.

· Character Spacing Should not be minimized: Changing character spacing to fit in more text makes it denser and more difficult to read.

· Do not use blue for content and avoid using red and green text: Blue text should only be used with links. Also avoid using red and green text as they will affect users that are color blind

· Avoid moving or blinking text: Although they are meant to draw users’ attention, they are unprofessional and may lead them to leave the website.

9. Focus on Using Compelling Images

A well-designed image will sell more than any clever description. Most people prefer images over text because it is convenient. Rather than reading a lot of text, we would rather scan an image or a graph. Like deciding on the color schemes pictures also trigger emotions and memories. For an ecommerce page, pictures that remind users of being happy with their products will inspire other visitors to follow.

Although logos and images are used to form brand identity, remember to keep them meaningful. Do not use an image only to remove excessive white space or because others like them. Rather ask yourself two questions before posting the image, “why did I choose this image” and “Why did I place this image here and not somewhere else”. If you cannot answer any of these questions, then there is no purpose in posting the photo.

10. Understand How Much Maintenance the Website may Require Keeping a website well maintained and attractive is especially important for companies big and small in engaging and retaining customers. However, website maintenance can be easy to ignore. Similar to neglecting one’s health, poor maintenance holds potential in ruining your website. Website maintenance should not be too difficult when the overall design is simple and timeless. Here are guidelines to follow when maintaining a website. Every week 1. Check that all your pages load without errors 2. Notice any bugs and ensure that website software and plugins are up to date 3. Remove any spam comments Every Month 1. Check on the website loading speeds and fix anything that will slow your pages down. 2. Review security scans Every Quarter: 1. Ensure that the visual content is up to date 2. Review SEO and Meta-descriptions to make sure that they stay efficient 3. Review pop-ups, forms, and call to action features 4. Test your website on all devices Every Year 1. Update all references to the current year 2. Review the content of each page for, grammar typos and relevancy 3. Ensure that your website domain name is renewed 4. Review your best blog articles and see if they can be updated 5. Consider when a web design update is due

For further assistance on your marketing endeavors you can give us a call at (928) 716-4089 or send us an email at

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